AURA MUGLER is the wondrous, new mystical world of MUGLER where animal dominance meets the power of plants. A divine, new concept of femininity – a call to follow your instinct and obey your senses, to tap into your deepest desires and unleash the inner force waiting to break free.
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a work of art
Originally designed by Mr Mugler and crafted by an artisan sculptor before being industrialized, its production bears artistic characteristics.
a surreal object
This thing that resembles a sleeping beetle
it is a heart
It’s a living thing
It's your heart.
A STORY.A VIDEO.
This new femininity comes alive as the young and multicultural Zhenya Katava, whose diversity epitomizes universal beauty.
MUGLER chose two famously edgy designers from London, Warren Du Preez and Nick Thornthon Jones, to create the artistic vision for this original concept of femininity.